Digital transformation has become a buzzword in recent years. Companies are looking for ways to improve their efficiency and productivity by adopting new technologies such as artificial intelligence, machine learning, big data analytics and cloud computing. The implementation of these technologies helps businesses stay ahead of their competition and continue to win customers.
The success of the technology will depend on its fit with other enterprise systems. This is where a digital transformation management office can play an invaluable role.
The best reasons to digitize your business
So what does digitization mean for businesses? How can they benefit from it?
Digitization means transforming businesses into digital businesses. It involves adopting new technologies, processes and strategies to create value for customers and employees. At a time when consumer expectations for customer service are high, offering acceptable experience levels is crucial for brand success. Transformational changes in marketing require substantial investments to ensure marketing efforts remain effective.
Staying competitive is difficult with outdated technology systems that can make these efforts more difficult. New technology solutions, both internally developed and purchased, must be carefully considered while ensuring the organization continues to deliver on its promise of exceptional customer experiences.
That said, here are five proven steps to digitizing the business
Create a Unique Business Website
Businesses need to have a strong business presence across all internet-enabled devices or channels so visitors can find what they need quickly and easily. To start, ask yourself, “What is our unique selling point?” Think about your audience, where they live, and how you can reach them most effectively. The answer to this question will help you determine your company’s website structure and inform your overall brand strategy.
Invest in a VPN connection
VPNs (virtual private networks) allow users to securely share files, applications, and network resources over public networks like the Internet by encrypting traffic between machines and hiding users’ real IP addresses. Companies use VPNs to connect remote workers to corporate networks and access confidential data from offsite offices. By creating a VPN Server on Windows, we can control the amount of Internet traffic to customers and make sure no one is using excessive bandwidth. In addition, the VPN client allows us to hide our IP address, so as not to disturb anyone else and to protect our privacy.
Upgrade to Virtual Desktop Infrastructure or Desktop as a Service
Virtual desktops allow IT managers to deploy multiple user accounts without purchasing additional licenses. Instead of purchasing physical desktops, administrators provision desktops within virtual servers. Since no hardware purchase is required, many organizations are opting for virtual desktops as they are a cost-effective way to power many user accounts. Microsoft Azure offers an option called desktop as a service (DaaS).
DaaS provides a fully supported operating system image and pre-configured applications and other software, giving organizations the flexibility to run any application they choose. By deploying a thin client solution, businesses can reduce storage requirements and increase reliability. Moreover, it reduces the risk of losing data due to hard drive failure.
Migrate emails to Exchange
Businesses often rely on unstructured data to send, store, and process information, making it nearly impossible to manage. Email has become the de facto means of communication for most people. With today’s modern workflows, organizations can automate tasks using smart mailboxes such as Microsoft Exchange Server 2013.
This gives businesses the ability to streamline communication between different teams and departments and respond to emails faster. By storing important messages in a centralized location, you will greatly improve collaboration between team members. An added benefit is peace of mind; you will not lose any information due to accidental deletion.
Install Office 365
Office 365 is a cloud-based version of Microsoft Office designed to meet the needs of businesses ranging from small to large enterprises in almost any industry. The latest version includes Outlook 2016, which offers new ways for employees to collaborate.
Whether you’re looking for personal productivity tools or enterprise-grade security, Office 365 helps you keep all your documents organized, backed up, and secure. And since it’s available online, you no longer have to worry about expensive upgrades or software patches. When you sign up for Office 365, you get a free Microsoft Office app for Windows and Mac that extends your mobile experience to your PC environment.
Digitizing your business is not rocket science. It only takes a few simple solutions and a lot of patience. However, these steps can help jumpstart your digital transformation journey.