CBC News is launching a free, ad-supported streaming channel in the fall, with a daily news show run by The National‘s Andrew Chang as its flagship show, the public broadcaster announced on Thursday.
The channel will be available to stream 24/7, according to a press release. Chang will take a step back The National in August, with co-anchor Adrienne Arsenault taking over hosting duties Monday through Thursday under a new title, CBC News Chief Correspondent.
Ian Hanomansing is the new permanent host of Cross Country Record and will continue to host The National Friday and Sunday.
CBC News editor-in-chief Brodie Fenlon said the channel will deliver the best of CBC journalism, aiming to reach younger audiences who have migrated to streaming.
“This will include things like The National and other original programs like The fifth statee and Market“, he said. “It will include aggregated stories that appear across the country and are collected around certain themes and will include original programs.”
According to Tom Merritt, a Los Angeles-based tech podcaster who hosts Daily tech news show.
FAST Channels is an emerging video service that “you can just put something in, and it will keep playing with ads,” he said.
FAST Channels use targeted advertising and rely on this advertising revenue to keep the service free. This has the potential to raise privacy concerns for users, Merritt said.
“The more money they make, the better they can target their ads,” he said. “And the best way they target their ads is to find out as much as possible about who is watching.”
Fenlon said the channel will be separate from CBC News Network, with a focus on long-form content and stories that have a longer shelf life.
“Part of this streaming strategy actually started when we noticed over a year ago that a lot of people were watching The National at night on a connected TV, so they were streaming it rather than traditional cable.”
Try the content for free
The advantage of ad-supported channels, Merritt said, is that “viewers can try them out without having to spend money,” especially in the case of FAST channels that offer a paid component.
“So it’s a way for people to get access to television that they couldn’t otherwise afford.”
In Canada, electronics maker Samsung and media streaming device company Roku are among those with FAST channels.
Samsung offers its Samsung TV Plus channel on the company’s smart TV. Roku’s FAST Channel is available for those who own a Roku TV or device.
CBC News’ announcement comes a week after the Canadian Radio-television and Telecommunications Commission renewed CBC’s license agreement for another five years.