CNN confirms CNN+ streaming service will launch this spring

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The CNN logo is seen outside the venue for the second debate for the 2020 U.S. Democratic presidential candidates at the Fox Theater in Detroit, Michigan, U.S., July 30, 2019. REUTERS/Brian Snyder/File Photo

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March 2 (Reuters) – Cable news network CNN said on Wednesday it would launch a news and entertainment streaming service called CNN+ this spring, at a reduced initial subscription price of $2.99 per month.

Competing against familiar rivals in the highly competitive world of streaming content, CNN will offer the promotional price to those who sign up within the first four weeks. Once the deal ends, the service will revert to a monthly fee of $5.99 – the same price as Fox Nation, Fox Corp’s Fox News-operated streaming service (FOXA.O).

AT&T’s (TN) WarnerMedia division unit has invested $120 million and recruited top talent for the new service, including Fox News veteran Chris Wallace, former NPR “All Things” co-host Considered” Audie Cornish and Alison Roman, an Instagram personality and author of a popular food newsletter.

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CNN+ will feature live daily news shows, original series, true crime shows and food and travel, CNN said.

The service is set to launch after a recent period of uproar at the cable news network, whose top executive Jeff Zucker was forced out on February 2 after failing to disclose a relationship in love with a colleague, Allison Gollust.

The Los Angeles Times was first to report the price and timing of the launch, which is expected in the last week of March. CNN declined to provide a date beyond previous remarks, saying the service is expected to launch in the first quarter.

Veteran television executive Chris Licht has been named the new president of CNN Global and will assume those responsibilities when Discovery (DISCA.O) completes its $43 billion acquisition of WarnerMedia. The deal is expected to close this spring.

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Reporting by Dawn Chmielewski in Los Angeles; Editing by Kenneth Maxwell

Our standards: The Thomson Reuters Trust Principles.

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