If you’ve heard of Google’s Web Vitals, there’s a good chance you’re interested in how your WordPress page connects to them. Or maybe you have little or no idea what the purpose of the project is and how important it is to the aforementioned digital platform. Whatever the case, we’ll cover everything you need to know about CWV and its impact on WordPress.
We’ll also talk about strategies and practices on how to raise your website score so that you can improve your search rankings and user experience. Read on to find out more.
Essentials of the Web: what is it?
In a nutshell, Google’s Core Web Vitals or CWVs are new initiatives designed to measure and improve user experience when browsing the web. Rather than just focusing on standard metrics like how fast an online domain loads, it focuses on the overall performance of the website and its ability to deliver a premium experience to users. After all, people care more about how quickly they can start to interact with web pages, and that’s what CWV aims to determine and measure.
Right now, there are three main domains that contribute to the Google Page experience. The first is the Largest Contentful Paint or LCP, which refers to the loading performance of the site. Second, you have the Cumulative Layout Shift or CLS which focuses on its visual stability. Last but not least is the First Input Delay or FID, which concerns the interactivity of the page. Based on Google’s determination, these three are the metrics that contribute to the user experience.
How is this relevant for WordPress?
Every online domain owner aspires to rank well in search results, and WordPress pages are no exception. Since Google will use CWVs as ranking factors once deployed, they can have a huge impact on the performance of your search engine optimization efforts. As well as being a part of the signals for the page experience alongside safe browsing, HTTPS security, and intrusive interstitial guidelines, it will also affect organic results from your desktop and mobile.
In other words, sticking to CWV metrics is essential to improving your organic rankings. So if you want to maximize your SEO performance, you will need to give CWVs the attention they deserve by hiring a CWV expert or working with an SEO agency.
Tips to improve CWV on WordPress
Now that we’ve established what Core Web Vitals are and how they affect WordPress, the next step is to answer the question of how to optimize your website to improve your CWV score. Each strategy is different for each metric, and we’ll discuss some that will allow you to achieve the desired result.
- Add dimensions to the elements of the site. It’s a general rule of thumb to add dimensions to images, ads, integrations, and other aspects of the site. After all, without it, there is a possibility that the content will move while loading, which can impact the user experience.
- Include a menu on each page. It can be inconvenient for users to exit each page when they want to make a new selection. Instead, it makes sense to incorporate a menu of all the links available on each page. That way, they can choose where they want to go next, no matter what page they’re on.
It is crucial to optimize your WordPress website according to the Core Web Vitals established by Google. Basically, it won’t just help you retain your visitors with your content. But it will allow your site to attract more users, as it is likely to appear much higher in search results than it otherwise would.