● Your target audience is Canadian
If your website audience resides in Canada, it is up to you to choose a hosting service with data centers in that country. The closer your target client is to your server, the faster the website will load for them. Internet users these days have no patience for slow loading websites. Therefore, the faster your site loads, the better. Imagine, for example, that you were trying to serve your website to Canadians, but the server was in France. Your site’s data should travel a much longer distance to your customers than if the server was in Canada. The farther the data has to travel, the longer it will take to load on your audience’s computer. While server location isn’t the only factor involved in determining how fast your site loads, it makes sense for your server to be as close to the people you want to visit as possible.
Also, if your target audience is Canadian and you use a web host with servers in Canada, you will improve your search engine rankings. This is because your website is assigned an IP address based on the country where its host servers are located. Ergo if your host’s servers are in Canada, you will receive a Canadian IP address. This is important because Google uses your site’s IP address to provide searchers with relevant results. So if someone searches for your keyword and they live in Canada, your website is more likely to appear if you have a Canadian IP address. Also, the higher your site ranks on a search engine results page, the more likely your site is to receive traffic. And the more traffic you get, the more likely you are to convert people into customers.
● You want data privacy
The data contained on a physical server is subject to the laws of the country where the server is located. This means that the Canadian legal system governs servers in Canada.
In Canada, all data is protected under the Personal Information Protection and Electronic Documents Act (PIPEDA). PIPEDA regulates how private sector organizations collect, use and disclose personal information in the course of commercial activities. PIPEDA also protects personal and sensitive data against access without the knowledge of the owners of the data. In other words, the Canadian government cannot just access the data on your server.
On the other hand, if you were to host your website on a US server, your website data would fall under the Patriot Act. The Patriot Act gives the US government legal access to your data. It also allows them to monitor your communications if they think your activity is suspicious. They can even prevent you from accessing your data. You are subject to the Patriot Act if you host your website on a US server, even as a Canadian citizen. Therefore, purchasing web hosting in Canada makes more sense to keep your data safe from the prying eyes of the government.
Additionally, Canadian web hosts do not have to comply with DMCA takedown requests. The Digital Millennium Copyright Act (DMCA) is a US law that allows the FBI to raid data centers to remove illegal sites. Unfortunately, these raids often take down legitimate sites as well. However, if your website is on a Canadian server, the host can look into the DMCA claim and isolate the site in question, thus reducing the risk of your site being seized and shut down.
● You want the electrical reliability of your servers
Although Canada is one of the largest users of electricity in the world, mainly due to the demand for home heating, it is also one of the largest energy exporters in the world. In other words, Canada has a surplus of power. Because of this surplus, Canada rarely experiences power outages. Then, of course, power outages do occur, but they are usually the result of adverse weather conditions such as high winds and freezing rain.
In the United States, by contrast, many states experience frequent power outages. For example, in 2019, California experienced 25,281 power outages.
Therefore, to increase the reliability of your website uptime, you are better served by using a host with servers in Canada as their data centers experience less power outages and less site downtime.
● You care about the environment
Canada is the second largest producer of hydroelectric power in the world. In fact, it accounts for 59.3% of the country’s electricity supply. As a result, most of the country’s data centers run on hydropower.
Hydroelectric power, or hydro for short, is considered renewable energy because it uses the kinetic energy of the Earth’s natural water cycle to generate electricity. In addition, it has a 90% efficiency rate in converting kinetic energy into electricity, its production does not burn fuel, and it does not emit direct emissions into the atmosphere when it is generated. It is therefore a form of clean energy that does not harm the environment.
Globally, data centers consume approximately 416 terawatts of power. This represents about three percent of all electricity produced on the planet. Electricity consumption often results in emissions of greenhouse gases and other pollutants, especially when fuel is burned. Therefore, if you care about the environment, you might want to host your site on a Canadian server as they power their data centers with clean energy.
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