SINGAPORE–(COMMERCIAL THREAD) – Ready Games, a leading platform fueling the social economy for virtual goods in games, today announced a new partnership with Epik, the world’s leading licensing agency that immerses big brands in games. AAA games. Epik has been selected to be the exclusive provider of NFT technology for the Ready Games Network (RGN), a hyper-casual social gaming platform with over one million users.
The companies have already collaborated to integrate Epik Prime’s blockchain technology and the NFT framework to power collectibles and digital transactions on RGN’s upcoming gaming metaverse title, ICNE: Avatar Fashion Metaverse, which hits the Apple App Store and Google Play this week.
ICON will be the very first metaverse using Epik Prime’s technology to enable players to produce NFTs, from the virtual game assets they create in-game.
“We are creating a mobile-first experience that empowers gamers around the world to participate in a virtual goods economy, while fully democratizing the experience and putting control and ownership in the hands of our users,” said Christina Macedo, COO of Ready Games. “Our vision is to have virtual goods transferable and usable across our entire gaming network. Thanks to Epik, we take another step towards true interoperability.
In addition to creating in-game NFTs, Epik Prime’s NFT infrastructure enables the sale of limited edition NFTs and digital collectibles in all games. The partnership also enables brands, artists and other intellectual property owners to turn their unique intellectual property into fashionable canvases. For example, this will be one of the first collaborations with contemporary mainstream artist Vladimir Nazarov.
RGN avatar technology powers a distributed marketplace where creators and buyers of digital goods can meet and transact directly in games, while providing tools that make it easy for creators to create, distribute and sell their digital goods. in games. For developers and creators, this network provides the primary and front-end social infrastructure that enables a large-scale virtual goods economy. For users, this enables persistent player identities with ownership rights to digital assets that a user has created or acquired in games. What makes the integration of RGN and Epik Prime technologies very unique is that it is not just a unique game title, but rather it will enable NFTs for an entire ecosystem and network. games.
For brands and IP owners, Epik’s blockchain-based capabilities provide a low-risk opportunity to explore the NFT space and gain access to NFT distribution across the world’s largest network of companies. of NFT games and markets. Epik’s technology and branded partnerships allow leading game companies to engage with their audiences in an entirely new way: by monetizing limited-edition collectibles to share with loyal fans and gamers within. the gaming community.
With Epik, digital platforms retain complete creative freedom over their digital ecosystem without a restrictive or long-term license agreement and can choose licensed digital products that they deem fit for their world. Epik’s technology and branded partnerships allow leading game companies to engage with their audiences in an entirely new way: by monetizing limited-edition collectibles to share with loyal fans and gamers within. the gaming community.
Recent Epik collaborations include Gameloft’s Asphalt 9, one of the world’s greatest mobile games downloaded over a billion times. Through this partnership, Epik helped Gameloft launch the game company’s first foray into NFTs, featuring exclusive in-game digital collectibles and NFTs from the popular racing game. This collaboration has made history and an exciting event for the entire consumer gaming and collectables industry, and a big step forward for the mass adoption of blockchain technologies.
About Ready Games
Founded in 2016 by WIRED magazine veteran David S. Bennahum, and legal consultant turned advocate for women in technology Christina Macedo, Ready is the innovative virtual studio behind Ready Maker, creator of codeless games, powering more than 3,000 games and supporting over 2 million creators and the Ready Games Network. Ready itself is backed by BITKRAFT Ventures, COMCAST Ventures, Strauss ZELNICK CEO of Take2. To learn more about The Ready Games, please visit https://www.thereadygames.com.
With over 300 video game customers, Epik is the leading global licensing agency that puts brands in video games to produce premium digital objects and experiences for more than a billion gamers worldwide with the most large digital ecosystem with hundreds of the world’s most popular entertainment brands. Epik is widely regarded as the leader in the blockchain industry producing collaborations for premium licensed digital collectibles, NFTs, and exclusive experiences powered by interoperable, proprietary cross-chain technology. Epik was the first and only NFT company to make deals with AAA gaming companies for NFTs. Customers include ViacomCBS, Warner Music, Garena, Tencent, and Universal.
Vladimir Nazarov is a contemporary visual artist living in New York City. Nazarov was one of the very first artists to settle in the once brownfield-like area along the East River known as DUMBO, where he maintains a studio to this day. For over 40 years, Nazarov has used a diverse practice of painting, sculpture, drawing, and installation to examine the relationships between humanity, technology, nature, and art. Nazarov is best known for his large-scale works on canvas and his innovative use of color, movement, light, and layering that seemingly express the essence of life itself. Ultimately, Nazarov’s works are an open and emotionally charged treatise on the human condition, dissecting the eternal mysteries of what it means to be human.
Nazarov’s works have been exhibited and are in collections in the United States and abroad.