Summer is here! Diageo North America shares six tips for celebrating responsibly this season


NEW YORK–(BUSINESS WIRE)–With summer in full swing, and with work events and social gatherings returning in full force this year, it’s important to encourage responsible celebrations and moderation this season (and all others).

Whether people are having a party or planning to go out, those who choose to drink alcohol should do so in moderation. Diageo in Society Director Ana Fitzgibbons shares simple tips to help hosts shine while encouraging their guests to enjoy responsibly, if they choose to drink; while respecting those who do not.

  1. Food. Always welcome guests with a good portion of food! Make sure you always offer people plenty of food options – from a full meal to veggie sticks and popcorn dip and fries. Food is key to slowing alcohol absorption for those who choose to drink and it’s a great way to show your warm hospitality.
  2. Variety is key. Have plenty of water and a range of beverages, including soft drinks and mocktails, such as some with Seedlip, the world’s first non-alcoholic spirit.
  3. Avoid supplementing drinks. While you want to make sure your guests’ glasses are full, it’s hard to know how many standard glasses people have had! So be sure to help customers track how many drinks they’ve consumed, so they can make better choices. In the United States, a standard drink is defined as a 5 fl oz glass of wine (12% ABV), a 12 fl oz glass of beer (5% ABV), or a 1.5 fl oz glass of spirits ( 40% ABV).
  4. Alcohol treatment. It takes an average of about an hour for the liver to process a standard drink, be it beer, wine or spirits. The effect of alcohol is determined by how much people drink, not what they drink. Remember that men and women process alcohol differently, so keep that in mind when thinking about a potential “last call.”
  5. To mix together. Plan fun activities that don’t revolve around drinking alcohol. For example, have fun playing board games or charades with your group of friends, or enjoy a BBQ and roasting marshmallows!
  6. Go home. Plan ahead to get guests home safely! Make sure there is a designated driver or arrange a taxi/carpool. Remember, there is no excuse for impaired driving.

With these six tips in mind, you’ll be sure to host a summer gathering that will be memorable for all the right reasons! By building moderation into celebrations, we help ensure people are having a good time and having fun without overdoing it.

Find out more interesting facts about alcohol and its effects on the body at or the consequences of impaired driving Wrong side of the roada virtual learning experience that allows people to virtually interact with former impaired drivers who share the impact in their lives of making poor drinking decisions.

About Diageo North America

Diageo is a world leader in alcoholic beverages with an exceptional collection of brands such as Johnnie Walker, Crown Royal, Bulleit and Buchanan whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos tequilas, DeLeon and Don Julio, Captain Morgan, Baileys , Tanqueray and Guinness. .

Diageo is listed on the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and its products are sold in more than 180 countries worldwide.

For more information about Diageo, its people, its brands and its performance, visit Visit Diageo’s global responsible drinking resource,, for information, initiatives and ways to share best practices. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA


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