With the increase in e-commerce and the rise in unemployment across the country, Cloud Wise Academy, an affiliate member of ETSU Innovation Lab, is hosting a “WordPress Workshop for Beginners”. The six-week course is designed to teach one of the most in-demand website hosting technologies.
The workshop begins September 13 and continues through October 20, with classes Monday and Wednesday evenings from 6 p.m. to 8 p.m. Participants meet in person at the ETSU Innovation Lab, located at 2109 W Market St. in Johnson City. The course can also be taken online synchronously. The registration fee is $ 350 per participant, and participants can use the “early 50” code until August 15 to save $ 50.
“Our lives and communities have changed in 2020 and beyond,” said Joe Mckenna, founder of Cloud Wise Academy. “Some companies did not survive 2020. For those that did, they are facing a whole new landscape. Our businesses and our workforce are struggling to adjust to the new normal, and it’s not just businesses that are struggling. Employee working environments are also totally different. The businesses that have made it through 2020 and the new businesses that have sprung up will need a new workforce to embrace these changes. “
Classes consist of instructional learning and hands-on practice of webpage development to help students get familiar with WordPress and learn more about e-commerce, especially as consumer buying habits shift to online retailing.
“To compound the problems for our local businesses, ‘monster’ companies like Amazon have moved very quickly to meet local customer demands and gobble up new business,” Mckenna said. “Big companies have created an even bigger skills gap between the local workforce and the workforce of these ‘monsters’. That’s why we launched Cloud Wise Academy – to train and equip our local workforce with online marketing skills for a chance at a new career and the ability to positively impact our community. local business.
The course will also focus on search engine optimization, which helps improve website traffic from search engines like Google. In 2020, compared to the previous year, there was an increase of more than 8,000% for the search terms “who has” and “in stock”, according to a 2021 report on consumer behavior from Google . Students will learn how to optimize WordPress web pages to show up in search engine results for relevant keyword searches.
This course is taught by Jake Hinton, a North Florida web developer specializing in Search Engine Optimization, Search Engine Marketing, and Online Planning and Strategy.
“Seven years ago I was in the trades,” Hinton said. “My hours and income were limited by forces beyond my control. Today there are more demands and opportunities for my skills than I can ever meet, and the work I do is important to the local business I work for. I earn more money and I am more fulfilled than before. This industry is truly a rough diamond, and I love to introduce it to others.
The ETSU Innovation Lab is a high-tech business incubator that helps aspiring entrepreneurs from concept to commercialization. For more information visit etsu.edu/ilab or contact Dr. Audrey Depelteau, Director of the Innovation Lab, at [email protected]
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